The food and beverages industry is
all companies involved in processing raw food materials, packaging, and
distributing them. This includes fresh, prepared foods as well as packaged foods,
and alcoholic and nonalcoholic beverages. Any product meant for human consumption,
aside from pharmaceuticals, passes through this industry. The industry is fragmented.
The production in this industry is divided among a few different companies,
however, no single firm has large enough share of the market to be able to
influence the industry's direction or price levels.
The
primary demand drivers of the industry includes demographic shift (particularly trends in
population and age, household size, and disposable income) and consumer tastes while profitability drivers includes good
product mix, efficient
operations, superior service and effective marketing. It is highly
labour intensive with low use of capital.

In the
distribution segment of this industry; SYSCO, US
Foodservice, and McLane Company are the major companies.
In the processing segment; diversification and expansion has led to companies
being involved in many different markets. PepsiCo is a major
part of the beverage and, with their Frito-Lay brand, food
processing segment. Nestle is the world’s largest food
conglomerate and Kraft and its subsidiaries are very involved
as well. In addition to PepsiCo, the nonalcoholic beverage is dominated by Coca-Cola and Dr.
Pepper-Snapple. The big companies in the alcoholic beverage market are Anheuser-Busch
InBev, MillerCoors, and Diageo.
Due to the
recent economic meltdown, consumers are looking to save as much money as
possible. One major way that consumers are doing so is by purchasing more generic foods and making their own meals, not going out to
eat. This is causing food processing companies to become more innovative to
decrease the cost of goods sold, attract more customers, and increase profit
margins.
The large
amount of obesity in the world has a major effect on the food and beverage
industry. There has been an increase in demand for health foods and more
informative nutritional labeling. Both of these trends have caused companies to
release lower calorie foods and to better control how their brand is viewed.
Companies want to be viewed as a healthy brand and are promoting activities,
such as youth sports, that show this healthy image. There also is mention of a
tax on foods known to lead to obesity in order to curb consumers’ usage of
them.
The food
and beverage industry has seen their profit margins decrease recently. However,
due to the falling cost of commodities, these margins should increase in the
coming years. Food is a necessary part of life and will always be needed. Those
are some reasons why this industry has an above average outlook.
For further information check
http://globaledge.msu.edu/industries/food-and-beverage